The claim of being long wearing are to the extent of maybe an hour. Obviously with eating and drinking it will transfer and rub off more easily. I would consider this to be just like a regular lipstick but in a chubby pencil form. There's no taste to it, but it does have a peppermint scent.
My lips didn't feel chapped or dry after wearing, so it is moisturizing.
I do like the packaging. I like that it's a stiff retractable pencil. When I say "stiff", I mean that it won't twist all by itself in a purse or your pocket.The cap also seams pretty firm and stays on nice.
I don't looove it, but I don't hate it. It's kinda up in the air. I am very interested in how the other shades wear and how pigmented they are. For $2 it was worth the try.
Let me know if you've tried these and what your thoughts are!